I’ve spent most of my professional life telling stories, just in very different ways. I started in television and journalism, moved through digital content and editorial projects, and later brought that same approach to brand communication at BMW Group and Sky Italia.
Today I work independently, combining writing, storytelling and strategic thinking across editorial, branded and creative projects. I like finding the idea behind a story, understanding what makes it worth telling, and shaping the right way to bring it to an audience.
